I’m not sure what will happen in the Canadian economy with the recent tariff and US-Canada trade war announcements. What I can opine on is the unique set of challenges this presents for fintech companies and what a strong marketing strategy can do. These challenges don’t have to spell trouble—they can be a chance to rethink, recalibrate, and grow. A strong marketing strategy isn’t just a shield during uncertain times; it’s a tool to unlock new possibilities.

In today's fast-paced business environment, small to mid-size fintech and financial services firms often face the challenge of needing high-level marketing expertise without the budget or resources to hire a full-time Chief Marketing Officer (CMO). This is where fractional CMO services comes into play.

Marketers, with their boundless creativity and strategic skills, are often overlooked as a key driver of contribution margin for successful businesses. CEOs recognize the significance of this KPI, but they don't always hold their marketing teams accountable for this crucial metric.

Successfully launching a product or service requires more than a great idea—it demands a strategic approach. This is where go-to-market (GTM) strategies shine, serving as a roadmap to connect a product with its target audience.